So we decided on a whim to venture South to Sturgis and take another risk that turned out just as great. Though it didn’t seem like it the first few days we were there. We were again sleeping in our trailer, with limited facilities, and minimal business. It started out looking like a waste of effort and a lot of money. Then a few people gave us a try and they told a few people, and they told a few more and then they told a few hundred more and then a few thousand more. The TV stations came by. Then the paper and radio station, and suddenly we were the culinary smash hit of the Rally. Every night Sweeto Burrito was where the late night party was until nearly 3AM. People from all over the country wanted to buy franchises from us and we realized fully for the first time that we had a huge brand on our hands. A brand that was much bigger than “The Grand Vision” of a few trailers around the North Dakota Oil patch feeding hungry dudes.
It was time to find the right partners to help us grow up and so we did, and here we are, with nearly 300 stores committed in 8 states and more on the way.
Our story is one of desperation creating innovation. A story of a handful of people toughing it out through difficult circumstances with no options for turning back. When you have 150k of your family and friends money, you can’t quit, you can’t give up. Failure is not an option.
And so we find ourselves in chapter three of our Sweeto adventure. Chapter one was our difficult start, chapter two was getting through the selling and opening of our first franchise locations and chapter 3 will now be written by everyone who works at a Sweeto and everyone who comes in for a burrito, rice bowl, salad or sweet treat.
That 4th grade little boy that hoped his friends liked their fried bologna sandwich in the 70’s hopes you love your burrito today, and every time you visit in the future.
To the employees of Sweeto Burrito: It is your turn to write the story. You are now a part of this family and you will decide its outcome. You determine what Sweeto Burrito will ultimately stand for with the quality of the product you serve and the service you provide for each and every customer.
To the customers of Sweeto: Welcome to the family too! We thank you and encourage your thoughts, your feedback and ideas.
We started as a few guys and girls making food out of a trailer in North Dakota, with a passion for making people happy. We hope we accomplish that with every visit. Sweeto Burrito was borne from the streets to Take Hunger to the Mat with Flavor Worth Fighting For.